Hip Hop Titan Eminem Announced an NFT Collection

15-time Grammy award winner Marshall Bruce Matters III – better known by his stage name Eminem – has officially joined the NFT craze by dropping a collection of his own. The digital set, dubbed Shady Con, comes after a partnership with Nifty Gateway.

Stans Preparing to Buy Shady Con

CryptoPotato speculated with the idea of Eminem getting into the NFT game last week after a mysterious tweet by the legendary hip-hop artist. While the odds seemed somewhat slim, the Real Slim Shady has indeed jumped into the world of non-fungible tokens.

The announcement on the rapper’s website reads that the so-called Shady Con drop came out on Sunday with a “variety of Eminem-approved collectibles.”

Those include “original instrumental beats produced by Slim Shady himself specifically for this release.” The tracks will be available only as part of the “limited edition and one-of-a-kind NFTs.” The unique nature of non-fungible tokens will provide Eminem fans – known as Stans – one opportunity (pun intended) to “own a piece from this premier drop.”

“Born from the convergence of blockchain technology, creative enthusiasm, and pandemic doldrums, this drop was inspired by Eminem’s passion as a vintage toy, comic book, and trading card collector that traces back to his childhood days as just ‘plain old Marshall.’”

Eminem. Source: Vogue

NFTs Resonate With Eminem’s Nature

Commenting on the launch of his NFT drop, the Oscar-winning rap icon outlined his affection for storing collections from “comic books to baseball cards to toys” ever since he was a child.


“Not much has changed for me as an adult. I have attempted to re-create some of those collections from that time in my life, and I know I’m not alone. I wanted to give this drop the same vibe of, ‘Oh, man, I gotta get just that one or maybe even the whole set!’ It’s been a lot of fun coming up with ideas from my own collecting passion.”

Nifty Gateway’s Senior Producer, Ashley Ramon, welcomed Eminem to the company’s platform and outlined the massive interest in NFTs from celebrities from various industries.

Featured Image Courtesy of Forbes


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