Why brand consistency matters and how Web3 companies are failing to deliver
![Why brand consistency matters and how Web3 companies are failing to deliver](https://cryptoinvestment.at/wp-content/uploads/2023/10/why-brand-consistency-matters-and-how-web3-companies-are-failing-to-deliver.jpg)
Choosing a realistic, appealing brand promise to a specific audience can improve the ability to endure difficult markets and strengthen the chances of outlasting the competition.