Japan Signals Crypto ETF Greenlight by 2028 as $6.4B Market Draws Nomura, SBI
Key Takeaways:
- Japan is reportedly planning to authorize its first crypto ETFs as early as 2028 and will be spearheaded by big players such as Nomura and SBI
- Regulators aim to widen retail access while adding stronger investor protection rules
- Industry estimates The crypto ETF market in Japan might reach $6.4 billion
Japan is preparing to transform its digital assets policy. The regulators are shifting towards approving crypto ETFs and have created a new avenue through which mainstream investors can acquire bitcoin and other tokens with the help of conventional markets.

Japan Moves Toward Crypto ETFs
A report by Nikkei Asia shows that Japan Financial Services Agency (FSA) intends to treat cryptocurrencies as qualifying underlying investments in exchange-traded funds. With a successful rule change, crypto ETFs would be able to be issued as early as 2028, subject to protection measures aimed at safeguarding retail investors.
Crypto has become an established type of alternative asset base, yet direct ownership continues to have operational challenges. The investor has to deal with the risk of keys and wallets as well as custody. ETFs eliminate most of that friction since they provide exposure to the regulated exchanges, with well-known trading and settlement procedures.
Such a structure has already been efficient in other markets. In the year 2024, spot crypto ETFs were launched in the U.S., Hong Kong and reduced entry barriers and brought institutional and retail capital.
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Nomura and SBI Lead the First Wave
The two companies are already highly experienced in the field of digital assets, custody and blockchain-related services, which will put them in a good position to address regulatory and operational demands.
It would still require approval by the Tokyo Stock Exchange regarding any product before listing. The location will be at the center of the exchange since liquidity, disclosure requirements and trading facilities will have to follow very rigid requirements of the Japanese market rule.
In the case of Japan, the asset management industry, crypto ETFs is a new growth category when traditional products are exposed to margin pressure. There are some local estimates that potential assets under management would be about 1 trillion yen, or approximately $6.4 billion, when the market can be fully developed.
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How Global Markets Shape Japan’s Decision
The world situation is difficult to disregard. Spot bitcoin ETFs listed in the U.S. currently have nearly 120 billion of net assets, an impressive indication of demand by pension funds, university endowments and other long-term investors. The move to institutionalize Bitcoin has contributed to the shift of the crypto to a fringe trade to a portfolio.
Hong Kong already is in a faster movement in Asia. In 2024, its crypto ETFs were introduced, with new features like in-kind subscriptions and redemptions, where any investor was able to swap tokens with ETF shares. South Korea is also in process of writing a law that would allow spot crypto ETFs when its digital asset regulation is completed.
Japanese strategy is more conservative, though the course is obvious. This means that by taking until 2028, regulators can have time to research the foreign markets, revise the custody and disclosure regulations, and solve volatility issues without impeding innovation.
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